Paramount Pictures set up a unique promotion for Smile 2, requiring viewers to maintain a big smile for seven minutes to watch a scene from the movie.
The promotion requires viewers to keep a smile for seven uninterrupted minutes while watching a gruesome scene, punishing any smirk with a black screen and a warning.
Paramount's marketing is innovative, transforming the chilling Smile 2 promo into a challenge where maintaining the perfect smile is essential to enjoy the horror.
The promotional activity cleverly blends horror with humor, inviting participants to embrace discomfort while reinforcing the film's themes and engaging audiences in a memorable way.
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