Unity CEO Matt Bromberg didn't want the company 'at war' with customers
Briefly

Matt Bromberg, newly appointed CEO of Unity, discusses his leadership at a crucial time for the company, which faced significant backlash from game developers due to a problematic pricing model change. The previous leadership's decision to increase costs with the runtime fee led to unrest among users, culminating in a leadership change. Bromberg decided to scrap the fee to restore trust and stabilize the company. While he found the decision to revert the fee straightforward, the execution proved to be a complex challenge amidst industry contraction.
Bromberg describes Unity's state as 'at war with its customers' prior to his tenure, necessitating a return to friendly relations to ensure the company's survival.
He recognized that changing the controversial runtime fee was necessary but found executing that decision to be challenging, reflecting the complexities of corporate governance.
Read at The Verge
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