The movie version of the Broadway hit Wicked has achieved exceptional box-office success, even dethroning Grease as the highest-grossing film adaptation of a Broadway show.
Producers Marc Platt and David Stone have transformed Wicked into a blockbuster by remaining faithful to the show, catering to musical theater superfans as never before.
Wicked's success challenges the previous notion that audiences wouldn’t accept an authentic big-screen musical, signaling a new era in cinematic adaptations of stage productions.
The emergence of the 'Musical Theater Universe' parallels the rise of the Marvel Cinematic Universe, showing the power of nostalgic and faithful adaptations in film.
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