"The French publisher behind Far Cry and Assassin's Creed is planning even more cuts, delays, and pivots as part of a brutal new restructuring. Ubisoft announced on Thursday that a company-wide reset will include a new creative structure, "rightsizing of the organization," and more investment in things like "player-facing Generative AI." The latest shifts come amid challenging five-year stretch for Ubisoft where big blockbusters like Assassin's Creed Valhalla and Far Cry 6 were few and far between while big bets like Star Wars Outlaws and"
"xDefiant failed to pay off. In its January 21 earnings press release, the company promised a "radically new value-creation model" based around a "more gamer-centric organization." This will include "business units with faster, decentralized decision-making and a greater ability to quickly adapt to players' expectations" and a "rightsized and more agile organization, delivering improved structural efficiencies over time." A management consultant company like McKinsey & Company couldn't have written it better."
Ubisoft is executing a company-wide reset that includes a new creative structure, rightsizing of the organization, and increased investment in player-facing generative AI. The company has faced a difficult five-year period with few major blockbusters and high-profile projects that failed to succeed. The new model promises a more gamer-centric organization with business units empowered for faster, decentralized decision-making and a rightsized, more agile structure aimed at improving efficiencies. The restructuring signals likely studio closures and layoffs, plus delays and cancellations of several major games, including long-running projects like the Prince of Persia remake.
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