"We spent a lot of money on exclusives, a few of them worked extremely well. A lot of them were not good investments, but the free games program has been just magical."
"Giving away free games seems counterintuitive as a strategy, but companies spend money to acquire users into games. We can pay a game developer a lot of money for the right to distribute their game to our users."
"For about a quarter of the price that it costs to acquire users through Facebook ads or Google search ads, we can bring in new users to the Epic Games Store at a very economical rate."
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