In our cynical timeline, hype is no longer something that's generated organically on the basis of mass enthusiasm but rather something... that we already feel.
What strikes me as most interesting about what is shown here is how defiantly generic it is when it comes to Superman-based media.
Each could be lifted from just about any adaptation of the character, from the early '90s Lois & Clark to the grey slop of 2006's Superman Returns.
They likely wanted that, too.
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