"While it doesn't offer an Xbox wrap-up every year, it still feels odd for Microsoft's gaming brand to skip 2025. The year has seen several high-profile releases from the company and the launch of an Xbox-branded handheld gaming PC alongside Asus, but according to Windows Central, Microsoft is allocating its marketing budget toward celebrating several major anniversaries in 2026. The Xbox brand celebrates its 25th anniversary next year, Blizzard has its 35th anniversary to look forward to, and Bethesda is turning 40."
"Those are several significant milestones in proximity to each other, and it's a safe bet that Microsoft wants to accommodate them, possibly explaining the lack of an Xbox Wrapped this year. On top of that, we'll see the return of BlizzCon in September, and Blizzard has teased its " biggest year yet" for 2026."
Xbox skipped a 2025 year-in-review wrap-up despite several high-profile releases and the launch of an Xbox-branded handheld gaming PC with Asus. Microsoft is reallocating marketing resources to celebrate multiple major anniversaries in 2026. The Xbox brand reaches its 25th anniversary, Blizzard turns 35, and Bethesda marks 40 years. BlizzCon returns in September and Blizzard has teased its "biggest year yet" for 2026. Other franchises also hit milestones: Pokemon reaches its 30th, Sonic turns 35, and both The Legend of Zelda and Castlevania reach 40. These clustered anniversaries likely shape marketing priorities.
Read at GameSpot
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