CEO Michał Nowakowski emphasized that the marketing strategy for The Witcher 4 has evolved, mentioning that they’ll only commence a full marketing campaign once the game is truly ready. He stated, 'I want to stress: it doesn't mean we would not tease or drop some cool assets before [a full reveal], because the marketing campaign, slightly earlier before the launch of the game, that's different than the actual, say, 'mass attack'.' This approach contrasts sharply with their previous handling of Cyberpunk 2077.
Vice president of technology Charles Tremblay elaborated on the ambitions behind The Witcher 4, stating, 'The only thing I will say is that changing the tech for us does not change the fact that we always will be ambitious. And the next game we do will not be smaller, and it will not be worse. So it will be better, bigger, greater than The Witcher 3, it will be better than Cyberpunk.' This statement showcases their commitment to quality after previous criticisms.
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