"The official "KPop Demon Hunters" Roblox experience is keeping fans of the franchise engaged with an update that includes the Saja Boys and other assets from the popular film."
"After launching as a beta test over the holidays, the experience rapidly reached a peak of over 13,000 concurrent players on New Year's Day, forcing its creators at the Roblox development studio Twin Atlas to keep the "beta" in its title or give up its hard-earned search engine optimization, despite the fact that it has entered full release."
"In the month since its launch, the experience has reached nearly 14 million total plays."
The official KPop Demon Hunters Roblox experience added the Saja Boys and additional assets from the film. The experience launched last month and quickly became one of the platform's most-played experiences. A holiday beta test produced a New Year's Day peak of over 13,000 concurrent players. The Roblox development studio Twin Atlas retained the "beta" tag in the title to preserve hard-earned search engine optimization even after entering full release. In the month since launch, the experience amassed nearly 14 million total plays, indicating strong and sustained player engagement.
Read at GamesBeat
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