Nintendo's 1980 Toss-Up handheld commercial lacked any mention of the company or the Game & Watch series, showcasing an early marketing misstep.
In the US, Game & Watch games were initially licensed to Mego under the 'Time-Out' series, resembling the simplistic handheld LCD games of the era.
The commercial, dated a couple of months after Nintendo of America's incorporation, featured hardware embossed with a Nintendo logo but omitted brand names.
The restored 1980 commercial targeted older youths, promoting the Toss-Up handheld as an 'electronic sport' for times when physical activities were not feasible.
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