"To reach the next generation of air traffic controllers, we need to adapt. This campaign's innovative communication style and focus on gaming taps into a growing demographic of young adults who have many of the hard skills it takes to be a successful controller."
"U.S. aviation has faced a shortage of air traffic controllers for about a decade, with the number of air traffic controllers falling 6% over the last 10 years, while the number of flights relying on air traffic control systems increased by 10% in the same period."
"The shortage has gained attention following a series of deadly plane crashes, including last month, when an Air Canada jet struck a fire truck on a runway while landing at LaGuardia Airport in New York, killing two people."
The U.S. Transportation Department and FAA are targeting Gen Z and Gen Alpha to fill a decade-long air traffic controller shortage. A YouTube ad promotes the role, highlighting a salary of at least $155,000 after three years. U.S. Transportation Secretary Sean Duffy emphasizes the need for innovative communication to attract young adults with relevant skills. The shortage has been exacerbated by a 6% decline in controllers over ten years, while flights have increased by 10%. Recent incidents have raised concerns about air traffic control coordination.
Read at Fortune
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