The U.S. Transportation Department and FAA are targeting Gen Z and Gen Alpha to fill a decade-long air traffic controller shortage. A YouTube ad promotes the role, highlighting a salary of at least $155,000 after three years. U.S. Transportation Secretary Sean Duffy emphasizes the need for innovative communication to attract young adults with relevant skills. The shortage has been exacerbated by a 6% decline in controllers over ten years, while flights have increased by 10%. Recent incidents have raised concerns about air traffic control coordination.
"To reach the next generation of air traffic controllers, we need to adapt. This campaign's innovative communication style and focus on gaming taps into a growing demographic of young adults who have many of the hard skills it takes to be a successful controller."
"U.S. aviation has faced a shortage of air traffic controllers for about a decade, with the number of air traffic controllers falling 6% over the last 10 years, while the number of flights relying on air traffic control systems increased by 10% in the same period."
"The shortage has gained attention following a series of deadly plane crashes, including last month, when an Air Canada jet struck a fire truck on a runway while landing at LaGuardia Airport in New York, killing two people."
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