The ESA has announced the iicon event, set for April 2026 in Las Vegas, aiming to redefine the landscape of gaming trade shows. Unlike E3, which catered predominantly to the public, iicon will serve as a summit for industry leaders, focusing on networking, keynotes, and workshops. This strategic shift suggests a departure from traditional trade show formats, potentially elevating the importance of industry discussions and collaborations. The timing of the event allows it to stand apart from competitors such as Summer Game Fest and Gamescom, raising expectations about its potential impact.
Whether or not the ESA can recapture as big a space in the events sector is the question on everyone's mind.
iicon doesn't seem to be your standard all-access public-facing trade show like E3 was.
iicon appears to be attempting to revive a lesser known, but arguably more important aspect of the show.
The iicon website describes it as a 'summit', with 'visionary keynotes, engaging discussions and workshops' available to attendees.
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