The E3 spirit kinda lives on with iicon, albeit in a drastically different form, but can the ESA pull this off?iicon, a new industry event by ESA, aims to reshape gaming trade shows, emphasizing networking and discussions over public access.
The ESA wants to replace E3 with a bunch of buzzwordsThe Entertainment Software Association is launching a new gaming event called iicon aimed at innovators, shifting focus away from consumer engagement seen in E3.