Hollywood's influence on Indian cinema is not just in aesthetics or remakes but in how films are marketed, particularly with the success of the Marvel Cinematic Universe.
Marvel's blockbuster model has inspired Indian filmmakers to create shared cinematic universes, but instead of superheroes, these stories focus on local characters like cops and soldiers.
Despite a rise in superhero films in India post-2008, none have matched the cultural impact of Marvel's franchises, illustrating the challenge in competing with established successes.
Star power remains a critical component for a film's box-office success in India, overshadowing the trends seen in Hollywood where the star system has diminished.
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