"Zelnick emphasized the company's focus on delivering significant value to consumers, stating that itâs not just about what the top-line price is, but more about the overall value provided."
"Variable pricing in gaming isnât a new concept. Zelnick pointed out that for decades, there hasn't been a standard price for games, indicating this trend is likely to continue."
The recent comments from Take-Two CEO Strauss Zelnick regarding the price of Grand Theft Auto VI indicate a focus on providing value to consumers over setting a specific price point. While speculation suggests that GTA 6 might be priced at $100, Zelnick highlighted the importance of variable pricing in gaming and noted that individual labels, like Rockstar and 2K, will independently determine their prices. He also mentioned that creating a hit game tends to ensure strong revenue regardless of the price, encouraging accessibility in new titles.
Read at GameSpot
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