The recent comments from Take-Two CEO Strauss Zelnick regarding the price of Grand Theft Auto VI indicate a focus on providing value to consumers over setting a specific price point. While speculation suggests that GTA 6 might be priced at $100, Zelnick highlighted the importance of variable pricing in gaming and noted that individual labels, like Rockstar and 2K, will independently determine their prices. He also mentioned that creating a hit game tends to ensure strong revenue regardless of the price, encouraging accessibility in new titles.
Zelnick emphasized the company's focus on delivering significant value to consumers, stating that itâs not just about what the top-line price is, but more about the overall value provided.
Variable pricing in gaming isnât a new concept. Zelnick pointed out that for decades, there hasn't been a standard price for games, indicating this trend is likely to continue.
Collection
[
|
...
]