Take-Two's CEO Strauss Zelnick addresses video game pricing, noting that adjusted for inflation, prices have decreased over time. He emphasizes that the company's focus is not on maximizing profits at the playerâs expense, but rather on delivering high-quality entertainment. Despite criticism aimed at their yearly NBA 2K franchise for microtransactions, Take-Two enjoys strong sales, particularly with NBA 2K25, which significantly contributes to their revenue from recurrent consumer spending. Zelnick also mentions the potential effects of competitors' pricing strategies on Take-Two's future game pricing.
Not our job is to turn a consumer upside down, shake them, and see how much change comes out of their pockets. Our job is to create the very best entertainment.
Revenue from recurrent consumer spending jumped by 14% and made up 77% of Take-Two's entire net revenue. NBA 2K25 was one of the top contributors.
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