Nintendoâs president acknowledged the higher price of Switch 2 at $450 could challenge initial sales, compared to the $300 debut of the original Switch. He noted that achieving their target of selling 15 million units in the fiscal year hinges significantly on pricing. To counter this, they plan to bundle software with the console to encourage early adoption, aiming for a successful launch on June 5, coinciding with the release of Mario Kart World. While preorders are strong, sustaining long-term momentum remains a concern.
Nintendo Switch 2 is priced relatively high compared to Nintendo Switch, so we recognize that there are corresponding challenges to early adoption.
We are taking steps like bundling software with the hardware to accelerate adoption in the first fiscal year.
It will not be easy to keep that momentum with hardware sales going over the long term through the holiday season and beyond.
Switch 2 preorders are off to a hot start, and they sold out almost immediately in the US last month.
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