Saudi Investment Fund pays $3.5bn to capture Pokemon Go
Briefly

Saudi Arabia's Public Investment Fund (PIF) has purchased the gaming division of developer Niantic, known for Pokémon Go, for $3.5 billion. This acquisition is part of Saudi Arabia's broader initiative to grow its gaming industry, having invested heavily in several gaming ventures. Pokémon Go, despite its debut nearly ten years ago, maintains a strong player base of 30 million monthly users. The acquisition will integrate Niantic's games into Scopely Inc., increasing the country's influence in the mobile gaming sector, especially as the PIF holds stakes in major gaming companies.
Saudi Arabia's Public Investment Fund has acquired Niantic's gaming division for $3.5bn, marking a significant push to develop the country's gaming industry.
Despite the age of Pokemon Go, its continued popularity with 30 million monthly players highlights its strong impact on mobile gaming revenue.
Ed Wu, leader of Pokémon Go at Niantic, views the acquisition positively, noting that while the game's evolution will continue, its core experience will remain central.
The acquisition reflects Saudi Arabia's strategy to amplify its gaming portfolio, having already invested billions in prominent gaming publishers and eSports.
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