The recent policy change by Roblox encourages users to purchase Robux via gift cards and computer platforms, allowing them to receive up to 25% more currency.
Roblox's decision to reward purchases outside of app stores potentially aims to mitigate app store fees, which account for over 23% of spending on the platform.
This strategy not only enhances user benefits but also serves as a competitive move to undermine traditional app store commissions for in-game purchases.
The global rollout of this change starting Nov. 26 emphasizes the company's commitment to enhancing user experience and community engagement across all platforms.
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