Sony is contemplating a price hike on PS5 due to US tariffs affecting foreign technology. CFO Lin Tao announced plans to transfer increased business costs to consumers. Furthermore, the company is evaluating manufacturing consoles in the USA as a strategic move to mitigate tariffs. Despite reporting losses in their Games & Network services this quarter, Sony sees potential in increasing first-party game sales. This strategic shift could lead to higher PS5 prices, as it aims to bolster domestic manufacturing and job creation.
Sony CFO Lin Tao indicated potential price increases for PS5 to offset the impact of US tariffs on foreign technology sectors and avoid revenue loss.
President Hiroki Totoki highlighted the potential for US-based PS5 manufacturing as an efficient strategy to navigate tariffs, supporting domestic job creation.
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