"Sony's price increases are a necessary step to ensure we can continue delivering innovative, high-quality gaming experiences to players worldwide. The recommended retail price of the PS5 will rise to £569.99 in the UK, marking a 19% increase."
"Gaming industry analyst Piers Harding-Rolls noted that there was some inevitability to Sony's latest PlayStation price hikes, attributing it to a broader supply chain shock caused by rising prices for RAM and storage."
"With no sign of prices easing largely due to demand for AI infrastructure, Sony will have made the move to protect its slim hardware margins. It wouldn't be a surprise if Microsoft and Nintendo followed suit in the not-too-distant future."
Sony is increasing the prices of the PlayStation 5, PS5 Pro, and PlayStation Portal due to ongoing global economic pressures. The PS5 will see a 19% price increase in the UK, while the PS5 Digital Edition will rise by 21%. The PS5 Pro will increase by 13%, and the PlayStation Portal will go up by £20. Analysts attribute these hikes to rising costs of RAM and storage, driven by high demand for AI infrastructure, which may lead to similar moves by competitors like Microsoft and Nintendo.
Read at www.bbc.com
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