The game is estimated to have already shot past $400 million in gross revenue, with Japan contributing a staggering 43% of total earnings, reflecting its massive popularity.
Consistent updates like the Mythical Island card expansion and limited-time events are crucial for retaining players, enhancing engagement, and driving revenue growth.
Players are logging in often, integrating the game into their daily lives, and this habit leads to increased willingness to spend money on in-game purchases.
Pokémon TCG Pocket's engaging gameplay, coupled with promotional discount packs for premium currency during the new year, creates consistent cash flow and player satisfaction.
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