Niantic, the creator of Pokémon Go, is reportedly evaluating a sale of its video games division for approximately $3.5 billion. Despite once boasting 232 million active players, the game now has around 80 million users as its popularity wanes. Other AR ventures have failed to achieve similar success, with titles like Harry Potter: Wizards Unite and NBA All World seeing short-lived engagement. Additionally, Niantic has faced significant layoffs and project cancellations in the past couple of years, which may influence its decision to offload its gaming assets to Scopely, a company backed by Saudi Arabia's Public Investment Fund.
Pokémon Go has lost its peak attraction since the COVID-19 pandemic, seeing active players drop from 232 million to around 80 million monthly users.
Niantic's inability to replicate the success of Pokémon Go with subsequent titles highlights the difficulty of sustaining player engagement in the AR gaming market.
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