"As you can see from the image in the thread, Assassin's Creed Unity should be on sale for £3.74 in the UK. However, after logging in to their PlayStation Network account, the user noticed that they were instead offered a price of £9.99, still lower than the game's standard price of £24.99 but not nearly as steep a discount."
"According to PSPrices' investigation, A/B pricing seems to be publisher-specific on the PlayStation Store. They reported that "2K Games, Focus Entertainment, Deep Silver, Bethesda, Rockstar Games" and Sony have all been participants in the A/B pricing "experiment," although several other publishers, including Ubisoft, now appear to be joining in on the fun."
"Microsoft has been offering dynamic prices for games since 2021. However, Microsoft's method is arguably a little more honest, as dynamic prices for games are specifically tagged as "Just For You" offers on the Xbox storefront."
Sony has been experimenting with A/B pricing on the PlayStation Store, a dynamic pricing method that offers different prices to users based on various factors, including whether they are logged into their PlayStation Network account. A recent Reddit post highlighted this practice when a user discovered that Assassin's Creed Unity was priced at £3.74 before logging in but increased to £9.99 after authentication. PSPrices identified these pricing discrepancies dating back to November 2024. Publishers including 2K Games, Focus Entertainment, Deep Silver, Bethesda, Rockstar Games, and Ubisoft participate in this pricing strategy. Microsoft has employed similar dynamic pricing since 2021, though it transparently labels these offers as "Just For You" on Xbox. Legal experts suggest EU discrimination laws may not prohibit this practice.
Read at Kotaku
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