In the first version, Olaf himself was scared and confused by what was happening... We had made our intended audience (children) scared for Olaf, rather than emotional.
Jenn and I started recording the dialogue and I couldn't get through it without sobbing. Those first recordings were brutal, and I remember feeling that we were doing something that was going to pack a serious punch.
Disney CEO Bob Iger, who at the time hadn't left yet... hit the nail on the head according to Gad and writer and co-director Jennifer Lee: Olaf is a child.
It wasn't always like that. Olaf's original death scene was more hard-hitting: 'A good feeling to have while working on fiction that millions of people are gonna experience.'
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