"Drivers! Start... your... engines! Welcome to the Mario Kart World game... available exclusively on the Nintendo Switch 2 system! My dude, just say 'Super Mario Bros. Wonder.'"
The article critiques Nintendo's recent marketing language, particularly in presentations for Mario Kart World and Super Mario Bros. Wonder. It highlights the awkwardness of phrases like "the Mario Kart World game" and "the Nintendo Switch 2 system," suggesting that these could be simplified for better consumer engagement. The author notes that other gaming companies do not use such verbose styles, and they seek clarity over legal requirements. Former Nintendo PR manager Krysta Yang suggests that some of this language stems from legal constraints that the company faces.
Read at Polygon
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