The person that had this idea was the former head of social... commissioned a photoshoot for the Mario costume character in the office to go behind the curtain.
It caused some concern actually because... Nintendo doesn't want to not manage people's expectations. And this was too much in the zone of speculation.
With these big announcements, you always need more assets than you think you do... there was clearly no asset to pair with this news and nobody wants to put out a tweet that has no image.
There’s always some spreadsheet. Here’s every single asset we need... and I think in that case they must have just missed out, because why else otherwise would they be taking a last-second picture of Mario in the shower?
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