Nintendo is set to release its new Switch 2 console, projected to sell 14.7 million units in its first year, exceeding the original Switch's performance. The new model features improved specifications including higher resolution and larger screen. Despite trailing competitors in some technical aspects, Nintendo focuses on its exclusive game offerings such as Mario Kart and Donkey Kong to drive sales. Analysts praise Nintendo's strategy, which has prompted a rise in investor confidence and stock prices, reflecting optimism regarding the new console's launch.
Nintendo's strategy of focusing on its exclusive games rather than competing on hardware specs has allowed for successful unit sales of over 150 million for the original Switch.
Joost van Dreunen noted that the technical improvements in the Switch 2 justify its price, highlighting Nintendo's comprehensive strategy that impressed analysts.
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