In the recent Switch 2 Direct, concerns about pricing emerged, with the console set at $450 and Mario Kart World at $80. Nintendo halted U.S. pre-orders due to potential tariffs that could further inflate prices. Company president Doug Bowser stated tariffs were not considered when setting prices and defended the new console’s cost by emphasizing its upgraded features, including a larger LCD screen and better hardware. He also noted that existing Switch models' prices influenced the decision, as none have been discounted, reinforcing the pricing strategy for the upcoming release.
"Put [the April 2nd announcement] aside," Nintendo of America president Doug Bowser said. "Any previous tariffs were not factored into the price itself."
"We want to make sure that this is a device that is approachable, that consumers will see as part of their overall entertainment experiences and will understand that it has longevity to it," Bowser told The Verge.
Bowser defended the price by emphasizing new features: "larger LCD screen, stronger GPU, better Joy-Con, and features like GameChat, a Discord-like option."
"You want to consider pricing relative to the Switch since we still have that in distribution," Bowser said, referencing the existing models' pricing.
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