"Asha Sharma reportedly decided to discontinue the 'This Is An Xbox' marketing campaign and remove all mentions of it from Microsoft's public channels after taking over."
"Discussions with Netflix co-CEO Greg Peters included ideas to evolve Game Pass, focusing on making it more affordable through potential bundling with Netflix."
"Microsoft doubled the price for Game Pass Ultimate to $30 last fall, leading to criticism about the service's declining quality and affordability."
"An ad-supported tier for Game Pass is being explored, similar to Netflix's recent introduction of ads, which has proven to expand subscriptions and generate revenue."
Asha Sharma, the new head of Xbox, aims to reverse the platform's decline by discontinuing the 'This Is An Xbox' campaign and exploring bundling Game Pass with Netflix. Discussions with Netflix co-CEO Greg Peters focus on making Game Pass more affordable. Microsoft has faced criticism for increasing Game Pass Ultimate prices and diminishing service quality. An ad-supported tier is also under consideration, following Netflix's successful introduction of ads. While these strategies may expand Game Pass's reach, they may not meet fans' expectations for a bold new direction.
Read at Kotaku
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