At CES 2025, Sony revealed the "Future Immersive Entertainment Concept," allowing users to step into environments from movies and games and even smell them.
This technology is not just about visual immersion; it's about interactivity, allowing users to engage with the environments surrounding them uniquely.
Though similar to ILM's Volume concept, Sony's approach is set to expand on immersive experiences for entertainment, turning passive viewing into active participation.
The concept is far from production-ready, but it opens up possibilities for immersive experiences like haunted houses, leveraging advanced visual and sensory technologies.
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