Netflix is placing significant bets on 'The Electric State', an upcoming film based on Simon Stalenhåg's graphic novel, starring Millie Bobby Brown and Chris Pratt and directed by the Russo brothers. To complement the film's release, Netflix is launching a tie-in video game titled 'The Electric State: Kid Cosmo', which will delve into the backstory of the film's characters while blending gameplay with emotional storytelling. This release strategy, particularly creating a game before the film’s debut, reflects the streaming giant's confidence in the potential success of the property and its franchise ambitions.
Netflix's ambitious strategy for 'The Electric State' involves not only a highly anticipated sci-fi film but also an innovative tie-in video game, aimed at launching a franchise.
The game, 'The Electric State: Kid Cosmo', offers a narrative-rich experience set prior to the film, providing deeper context to the emotional journey of its characters.
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