CEO Strauss Zelnick highlighted that the Gravity Ball mode in NBA 2K25 represents a blend of innovation and creativity, contributing to a new direction for major franchises.
Zelnick acknowledged consumer interest in the Gravity Ball mode but indicated it's too early to determine if this approach to paid minigames will become a trend.
He emphasized the importance of creative teams being open to new ideas, suggesting that innovation and trying different approaches can enhance the franchises, instead of merely relying on sequels.
Despite the Borderlands movie's poor performance, Zelnick mentioned it inadvertently boosted sales for the video game series, showcasing the interconnected nature of these franchises.
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