Launching a few Xbox exclusives on rival consoles feels like the natural next step in Microsoft's grand plan, but it's also a risky one: it could undermine the Xbox hardware sales that support Microsoft's Xbox Game Pass subscription effort and its Xbox ecosystem, forcing Microsoft to go fully multiplatform and become a software-only games company like Sega.
Why is publishing more games on multiple platforms key to improving the long-term success of Xbox? The games themselves have just a great opportunity to grow. When you find a successful game that's working, that's finding great customers on our Xbox console, on PC, you think about how do I make sure those game franchises continue to grow? We can invest in them, they can continue to thrive and find new customers. The software part of the business is an easier part o
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