Marvel Rivals, a free-to-play hero shooter from NetEase, has gained immense popularity, attracting over 40 million players. Initially, the project faced potential cancellation over hefty licensing fees to Disney, which hindered the use of beloved Marvel characters. CEO William Ding's resistance to these costs led to temporary design changes, adding financial strain. Despite concerns, the game eventually launched successfully, illustrating a complicated but fruitful relationship between NetEase and Marvel, amid overall apprehensions regarding costly licensing arrangements in gaming.
NetEase's Marvel Rivals has gained a significant following with over 40 million players, despite earlier struggles over licensing fees with Disney for using iconic characters.
CEO William Ding nearly canceled Marvel Rivals due to the substantial licensing fees demanded by Disney, but the game's eventual success shows a solid partnership with Marvel.
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