In the U.S., Kirby took on a visual persona that contrasted sharply with his Japanese counterpart, adopting expressions that embodied a unique 'Angry Kirby' identity.
The transformation began with a notorious 1994 advertisement that showcased Kirby in a state of rage, which was uncharacteristic of his usual kawaii appearance in Japan.
Over the years, Nintendo of America’s marketing fluctuated, vacillating between emphasizing the fierceness of Kirby and returning to the character's original cheerful disposition.
By 2012, the disparity in Kirby's artistic representation faded, leading to a cohesive look that reflected his core happy demeanor across international releases.
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