The survey revealed that 76% of kids aged 10-17 want video games for the holidays, significantly outpacing other gift categories like cash and clothing.
Gareth Sutcliffe noted that this holiday season might be the least exciting for gaming hardware, stating, 'It's fairly grim this year.'
Despite high interest from kids, video game hardware sales are down year-over-year, a trend expected to continue as more reports are released.
The top five game-related items kids want include consoles (47%), subscription services (43%), and in-game currency (38%), showcasing the strong demand for gaming.
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