Itch.io has been taken down by Original Funko due to a phishing report created by 'AI Powered' Brand Protection Software called Brand Shield LTD.
The automated system of the registrar ignored Itch.io's response, resulting in the disabling of the domain and raising concerns about the efficacy of such automated responses.
Itch.io promptly removed the page in question but faced repercussions due to the registrar's automated systems, highlighting the risks of relying on AI for brand protection.
Itch.io represents a unique platform where indie games thrive, but events like this demonstrate how fragile such spaces can be in today's internet.
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