Kendrick Lamar's Super Bowl LIX halftime performance featured a unique stage resembling a tic-tac-toe board, designed to reflect a video game aesthetic that symbolizes his journey through the American dream. The minimalistic design facilitated a dynamic presentation rooted in clean visuals and coordinated lighting, choreography, and music elements. Despite a tight setup and takedown timeline of under eight minutes, the production team, including art director Shelley Rodgers and creative director Mike Carson, successfully delivered an impactful show while protecting the Superdome's synthetic turf with special modifications on stage elements.
I think the [video game theme] was symbolic, his way to reach young people. A lot of it is showing his journey, [showing him] traveling through the American dream.
We went with a monochromatic concrete look and allowed the video game motif to come alive through dialogue, lighting, choreography, and music.
They were on board with our vision from day one. Even with this being one of the largest halftime footprints ever, there were difficult hurdles to overcome.
The idea--which Lamar personally dreamed up--was meant to represent the rapper's life as though it were a video game.
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