How a 'dying town' became a playground for grotesque mascots - inside Promise Mascot Agency's bold creative process
Briefly

Initially envisioned as a 2D management sim inspired by Kairosoft games, Kaizen Game Works' Promise Mascot Agency transformed into the open-world detective adventure Paradise Killer. Co-founder Oli Clarke Smith voiced concerns about market saturation before adapting the concept with input from Ikumi Nakamura. Her role as concept director led to a collaborative approach, infusing unique artistic designs into the game. The result was a richer narrative experience, showcasing the studio's willingness to innovate and embrace creative ideas beyond initial expectations.
Read at Creative Bloq
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