As we've discussed before, paid-sharing led to lower viewing on accounts that were shared as fewer people were watching on them. In addition, when sharers bought their own subscriptions, much of that viewing was already reflected in hours viewed (impacting the trend in view hours per membership).
Engagement is super healthy.
We're really excited that we're going to be capturing even more of the excitement that comes when the whole world gets together to watch something, and that's really fun part of live.
Netflix continues to only capture under 10% of total TV time in the biggest countries.
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