Zelnick emphasized that it's critical for the company to innovate and produce new franchises, asserting that relying solely on sequels could lead to significant business risk.
He acknowledged that even successful franchises like GTA and Red Dead need new properties to avoid the decay that affects all hit titles over time.
Zelnick stated, "Everything degrades... and even though most of our franchise sequels tend to do better than the prior release, everything does decay."
The Take-Two executive highlighted the balance between the safer option of sequels and the necessity of creating new intellectual properties to ensure the company's longevity.
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