"This company's products have always been built with machine learning and artificial intelligence. We've actually always been a leader in the space, and right now we have hundreds of pilots and implementations across our company, including within our studios. And we're already seeing instances where generative AI tools are driving costs and time efficiencies,"
"That said, do I think tools by themselves create great entertainment properties? No, there's no evidence that that's the case and it won't be the case in the future. Specifically with regards to GTA 6, Generative AI has zero part in what Rockstar Games is building."
"Their worlds are handcrafted. That's what differentiates them. They're built from the ground up, building by building, street by street, neighborhood by neighborhood. They're not procedurally generated, they shouldn't be. That's what makes great entertainment."
Grand Theft Auto 6 is scheduled to launch in November, with the marketing campaign beginning this summer. Take-Two reaffirmed the launch plans and clarified company policy on AI use, emphasizing AI deployment in productivity tools and pilots rather than in creative content. Hundreds of AI pilots and implementations are underway across the company and studios, producing cost and time efficiencies. Generative AI will have no role in GTA 6; every element of the game's world was handcrafted by Rockstar developers. The game's environments were built from the ground up—building by building, street by street, neighborhood by neighborhood—rather than procedurally generated.
Read at Gadgets 360
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