GTA 6 Launch Date Reaffirmed, Marketing Campaign to Begin This Summer

Grand Theft Auto 6 is confirmed for release on November 19, 2026 on PS5 and Xbox Series S/X. Take-Two Interactive stated that fears of another delay are unfounded and reaffirmed the launch date during its fourth-quarter earnings call. Rockstar Games will begin the marketing campaign this summer, with expectations that a third trailer and pre-order pricing details will arrive around June or July. Take-Two projected record net bookings of $8 to $8.2 billion for FY 2027, driven primarily by the GTA 6 launch. The company also expects operating expenses to rise to $4.18 to $4.2 billion due to GTA 6 marketing spend.

"Take-Two confirmed GTA 6's November 19 release date in its earnings call and said that FY 2027 was set to be a "milestone year" for the company. In his remarks to investors, Zelnick said that GTA 6 was "arguably, the most anticipated entertainment property of all time." Take-Two is also projecting record net bookings of $8 to $8.2 billion for FY 2027, primarily driven by the launch of Grand Theft Auto 6."

"Rockstar Games will begin the marketing campaign for the game this summer. There is still no confirmation on when one can expect a third trailer for GTA 6. Rockstar's marketing push will start this summer, which begins in June in the US. One can expect a new trailer and pre-order confirmation for the game to come around June or July."

"Take-Two also confirmed that marketing spend on GTA 6 launch will push the company's operating expenses in the range of $4.18 to $4.2 billion, an 8 percent YoY increase. That suggests a significant marketing blitz for the highly anticipated game is on its way. Grand Theft Auto 6 is set to launch on PS5 and Xbox Series S/X on November 19, 2026."

"There has been growing speculation around the possible release of GTA 6's third trailer ahead of Take-Two's Q4 FY 2026 earnings call, but Rockstar has not shared any new update on the open-world crime title. It now seems the third trailer for the game, along with pricing and pre-order details, will arrive this summer when marketing for the game kicks off."

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