Google AdSense announced that starting May 15, 2025, it will remove the ability to block video game-related ads categorized under 'Video Games (Casual & Online)'. This change will take effect on June 15, 2025, when existing blocks will no longer be honored. Users can still block ads from video games using other related categories, but specific blocking of the casual and online games category will cease. This move could potentially increase exposure and impressions for video game advertisers on the platform.
Google AdSense will remove the ability to block video games ads, effective May 15, 2025, making them visible even if previously blocked.
From May 15 2025, Google will start removing the 'Video Games (Casual & Online)' category from Blocking controls, ceasing to respect previous ad blocks.
Users can still block ads under other general categories like 'Video Games, Consoles & Accessories', but specific video game blocking will be disabled.
This change may lead to increased impressions for advertisers within the video games sector as previously blocked ads become more visible.
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