The rising advertising costs for Opening Night Live at Gamescom in 2025, with prices increasing by 25%, pose a significant barrier for smaller studios.
The cost of 30 seconds to advertise during the Opening Night Live event has risen to €140,000, making it challenging for indie developers to participate.
While Keighley's other events charge slightly higher ad rates, the overwhelming costs compel indie studios to seek alternative promotional methods, like social media posting.
Indie developers protested last year by sharing their own trailers on social media, highlighting the financial struggles against the escalating prices for advertising.
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