"Genshin Impact deceived children, teens, and other players into spending hundreds of dollars on prizes they stood little chance of winning," FTC consumer protection director Samuel Levine said in a news release.
"Companies that deploy these dark-pattern tactics will be held accountable if they deceive players, particularly kids and teens, about the true costs of in-game transactions."
The settlement requires Hoyoverse to be prohibited from allowing children under 16 to purchase loot boxes without a parent's affirmative express consent, ensuring better protection for young players.
Beyond the $20 million fine, the company is mandated to disclose loot box odds and exchange rates and to delete personal information collected from children under 13.
Collection
[
|
...
]