Jack in the Box, a popular burger chain, has partnered with Epic Games to introduce 'Jack's CEO Minigames,' targeting Gen Z gamers. The game features a battle royale format where players engage in various minigames, progressing through corporate ranks from intern to CEO, with $2,000 worth of free food as the grand prize. Players can earn exclusive rewards and enter a contest for a year of free food by engaging via the Jack App. This initiative blends fast food culture with interactive gaming, appealing to a younger demographic.
Jack in the Box has launched 'Jack's CEO Minigames' in partnership with Epic Games, targeting Gen Z gamers with a fun corporate climb challenge.
Players participate in seven minigames to rise through corporate ranks, aiming to become CEO and win almost $2,000 worth of free food.
To enhance engagement, Jack in the Box offers exclusive digital rewards and a chance to win free food for a year through the Jack App.
The game allows up to 12 players in a Jack-themed universe, enhancing the gameplay with familiar menu items like Munchie Meals and giant sodas.
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