Former Prime Gaming VP Ethan Evans explains why Amazon failed to compete with Steam in the PC gaming marketplace. He highlights that Amazon underestimated Valve's success and the pre-existing gamer loyalties to Steam. Despite efforts like acquiring Twitch and launching Prime Gaming and Luna, the attempts fell short as they did not provide compelling alternatives. Evans emphasizes the importance of understanding customer needs and habits, warning that size and visibility alone do not guarantee success in a competitive market.
"Steam was a store, a social network, a library, and a trophy case all in one. And it worked well."
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