Microsoft is pursuing a multiplatform strategy for its Xbox games, a move that former PlayStation leader Shawn Layden believes could expand the company's market. However, Layden warns this strategy might also challenge Microsoft's efforts to attract players exclusively to its platform. He draws parallels with Sega, which transitioned away from hardware after the Dreamcast's poor performance and became a successful software publisher. As Microsoft prepares to release major titles like Indiana Jones and Forza Horizon 5 on PS5, the complexities of maintaining market appeal while being broadly accessible are apparent.
"Multiplatform means widening your addressable market, as the marketing guys say. How do you create the fear of missing out... it’s a balancing act."
"We've seen it before. I mean I was in the business when Sega brought their Dreamcast titles to PlayStation 2... Sega became a software-only company and have been a great transformation in that respect."
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